Trend 1: rising costs
In the first half of 2010, the market price of ceramic raw materials rose all the way. In June, praseodymium oxide rose from 160,000 yuan / ton to 210,000 yuan / ton, zinc oxide also rose by 600 yuan / ton, imported zirconium rose by $ 100 / ton, and domestic zirconium oxide rose by 1,000 yuan / ton. Copper, cobalt, nickel and other non-ferrous metals are affected by the increase in international market prices and the increase in shipping prices, and domestic color material prices have also increased by 15% to 30%. In addition, the price of frit as an important raw material for color glaze has also increased, with an increase of up to 20%. From 2010 to the present, the price of chemical raw materials has risen by more than 100%, and the price of coal has risen from the lowest of more than 700 yuan / ton to nearly 1,000 yuan. In addition, labor costs, logistics costs, and hydropower prices have also increased. The production costs of enterprises continue to increase, and a considerable portion of the enterprises that produce medium- and low-end products have lost or even lost profits.
Trend 2: Supply exceeds demand
In recent years, with the continuous upgrading of the ceramic industry, ceramic production areas have blossomed everywhere. According to statistics, almost all provinces, cities and autonomous regions across the country have built ceramic production lines except Tibet. In addition to Foshan, Zibo, Jiajiang, Jinjiang and other traditional ceramic production areas, emerging production areas in Jiangxi, Hunan, Hubei, Henan, Hebei, Liaoning and other places are also emerging. For example, Gao'an, Jiangxi, as of October 2010, there were 91 ceramic enterprises, with a total investment of 17.92663 billion yuan, of which 55 ceramic manufacturing enterprises and 302 construction sanitary ceramic production lines were planned. At this stage, 69 companies have started construction, of which 50 companies have been put into production. In 2010, local ceramic construction enterprises completed more than 10 billion yuan in main business income, with a total output of nearly 350 million square meters, and completed taxation of over 100 million yuan.
Chongqing Siwei Porcelain has built 9 modern tunnel kilns and 3 shuttle kilns, forming an annual production of 4.5 million high-end sanitary ceramics, 4 million square meters of glazed tiles, 30,000 bathtubs, and 900,000 sets of hardware accessories. ability. The rapid increase in production capacity, the oversupply of the product market, and the growth of sales revenue of the entire industry is lower than the growth of output. The oversupply of the entire industry and structural contradictions are still outstanding problems that restrict the development of the industry. The contradiction between market supply and demand will further intensify, and excessive expansion of production capacity will further intensify market competition, and will gradually evolve into a major contradiction affecting the sustainable and healthy development of the pottery industry in 2011.
Trend 3: Independent innovation
Over the years, in the expanding development of the ceramic industry, serious defects in the product design and R & D of the ceramic industry in China have been increasingly exposed, the product homogeneity is serious, the product life cycle is shortened, the profitability of the company is reduced, and product development is caught The situation of advancing and retreating. A person in charge of the Foshan ceramics enterprise said that the independent development capability of the enterprise is still a weak point that Chinese ceramics enterprises urgently need to strengthen. "Independent innovation" is a key point of the national economic work in 2011. It is a fundamental strategic deployment of the "Twelfth Five-Year Plan" which is a long-term future of China's scientific and technological development and industrial structure optimization and upgrading, as a way of transforming economic development. Important means, independent innovation will mention the important position. Management innovation and technological innovation will be the theme of the development of China's building ceramics industry in 2011. From imitation to innovation will be the main theme of the development of science and technology in China's building ceramics industry in 2011.
Trend 4: Two economies
That is low-carbon economy and circular economy. In the future, if ceramic enterprises want to continue and develop healthily, they will face more uncertainties and even more policy risks. During the 12th Five-Year Plan period, the government will put environmental protection and low carbon first. This means that only companies that have achieved low-carbon environmental protection can survive; it means that the industry will move towards health and environmental protection. The low-carbon economy is an economic model based on low energy consumption, low pollution, and low emissions. Its essence is to improve energy use efficiency and create a clean energy structure. The core is a fundamental change in the concept of technological innovation and institutional innovation. The best way to break the bottleneck of environment and resources is to develop a low-carbon and circular economy, which is conducive to improving the efficiency of energy and resource utilization, reducing environmental pollution, and promoting innovation and sustainable development of the industry.
Trend 5: Developing rural markets
Statistics show that our domestic sales market has maintained a growth of more than 15% for many consecutive years, with annual sales exceeding 650 billion yuan. With the construction of new rural areas and the construction of large-scale national water conservancy and other infrastructure, the rural market demand will be further expanded, and ceramics going to the countryside in 2011 will become a bright spot. It is foreseeable that the market capacity of the first-tier developed cities is close to saturation, and enterprises must further expand the market only by continuously expanding their sales sites. China's second- and third-tier markets continue to strengthen their spending power. The second- and third-tier markets will be the main battlefield for ceramic enterprises. In the next few decades, with the acceleration of urbanization, the substantial increase in the scale of investment in the construction of small and medium-sized towns, the industrialization of housing and the improvement of people's living standards, these areas have integrated high-quality, multi-functional green building materials products and factory-based system integrated residential products The demand will increase rapidly, providing a larger growth space for the development of the ceramic industry. Rural areas will be a market highly concerned by ceramic enterprises, and the rural market will attract more ceramic enterprises to enter.
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