Magicians use boxes, hats, magic wands and other props when they become magic. A Taoist should also use the mahogany sword, brass bell, and compass when they practice. Which props should we use for our tile shop sales?
Conditions for sales props to be met
1. At a glance (visualization)
The so-called at a glance means that there is no need to add new processing actions, and the things or basis that can be identified or related at a glance have a direct impact on people's judgment.
For example, if you want to show the customer the inner width of a car, the ruler used is not a sales item. At most, it can only be counted as a tool. Because people do not directly associate the width of the ruler itself, but need to measure the data before making a judgment.
The sales contract signed by other customers presented to the new customer during the sales process is the sales item. Because customers only see these contracts, they can see the above trading conditions at a glance and can make judgments directly. This prop directly affects his expectations of the transaction price and makes decisions.
2. Authoritative and reliable
Milgram's electric shock experiments have revealed to us that people have a blind superstitious attitude toward authority. What will be seen as credible evidence of authority around us?
Commonly, there are certifications of public authorities, such as certificates issued by certain institutions, statements by industry experts, reports from authoritative media, certifications of well-known enterprises, evaluations or behaviors of old users, and even documents issued by internal management departments. These objects can play an authoritative and reliable role in certain situations.
Why are sales props effective?
Because people always think that seeing is believing, listening to the ear is false, but also superstitious authority. We often do a live experiment in the training class to verify this sentence.
I stretched out my right hand, raised my head, and then let all the students extend their right hand, raised their heads, and palmed at me. Then I said to them: "Please put your palm on your cheek." I will deliberately put my palm on my chin while issuing this instruction, and then the strange phenomenon will happen - more than 90% The people have taken the same action as me, and put the palm of your hand on the chin!
I obviously asked them to put their palms on their cheeks. How did they follow my movements and put their palms on their chins?
The reason is simple, because they don't believe in their ears, they only believe in their own eyes, and they act under the leadership of my authority!
What are the sales channels of tile shops?
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