"Marketing is to make sales redundant", which shows that the powerful role of marketing can not be ignored. With the continuous development of the security industry and the improvement of the security needs of society, more and more advanced security products and solutions are widely used. In various industries, "industry sales" has become the consensus of the industry, and Haikang, Dahua, Sunny International, Infinera and other companies have set up related industry divisions to carry out large-scale production for certain large application industries. Sales, then how to seize the opportunity in the industry sales, has become a major issue for major security companies to consider.In other words, security companies must begin to carry out the work of market promotion into the industry, from the brand, product, Only by gradually infiltrating and influencing technology, can we win in a fierce competition.
After the verification of the market and the performance of industry demand, the current financial, education, medical, power, petroleum and petrochemical, judicial prisons, environmental protection and other industries have great market potential. It is reported that only the four major state-owned banks aggregate the total demand for intelligence, which amounts to 29,482.08 roads each year, and each road is calculated at 15,000 yuan. The annual market capacity will reach 442 million yuan. In June this year, the 1st China Financial Industry Security Technology Protection Engineering Summit Forum was held in Yunnan. Leaders and professionals of the People's Bank of China, the China Banking Regulatory Commission, and China’s major commercial bank security departments jointly discussed with the bank’s technical and anti-technical engineering companies the development trend of bank technical protection projects. , Including Hengye International, Hikvision, Hanbang, the strength of the send manufacturers at this meeting demonstrated the high-end security brand image and video surveillance systems, high-definition and intelligent related technologies. In addition, we can also see a lot of security companies in the grand events of oil and petrochemical, power, medical, and intelligent building industries.
At present, it is well known that the best promotion opportunity is that, in some specific industries before, basically foreign brands are used. However, with the rise of domestic related technologies and the continuous operation of marketization, these industries have begun to gradually accept domestic products, which is definitely a good business opportunity for brands that have not yet entered these industries. At this time, if we can use more marketing methods to deepen the awareness of industry users for brands and products, we will certainly be able to achieve a multiplier effect.
In fact, many industry users are well prepared. They also expect more companies to bring products that meet their actual needs. Henan has a design institute with more than 30 intelligent design personnel, but they frankly say that the security companies that are usually exposed are not many. To this end, they also set up a meeting room, looking forward to security companies to bring their unique products and technical information to them. Since users have long opened the door, security companies should be able to boldly seize the opportunity to understand the business processes of industry users and customize a stable and efficient security system for them.
After the verification of the market and the performance of industry demand, the current financial, education, medical, power, petroleum and petrochemical, judicial prisons, environmental protection and other industries have great market potential. It is reported that only the four major state-owned banks aggregate the total demand for intelligence, which amounts to 29,482.08 roads each year, and each road is calculated at 15,000 yuan. The annual market capacity will reach 442 million yuan. In June this year, the 1st China Financial Industry Security Technology Protection Engineering Summit Forum was held in Yunnan. Leaders and professionals of the People's Bank of China, the China Banking Regulatory Commission, and China’s major commercial bank security departments jointly discussed with the bank’s technical and anti-technical engineering companies the development trend of bank technical protection projects. , Including Hengye International, Hikvision, Hanbang, the strength of the send manufacturers at this meeting demonstrated the high-end security brand image and video surveillance systems, high-definition and intelligent related technologies. In addition, we can also see a lot of security companies in the grand events of oil and petrochemical, power, medical, and intelligent building industries.
At present, it is well known that the best promotion opportunity is that, in some specific industries before, basically foreign brands are used. However, with the rise of domestic related technologies and the continuous operation of marketization, these industries have begun to gradually accept domestic products, which is definitely a good business opportunity for brands that have not yet entered these industries. At this time, if we can use more marketing methods to deepen the awareness of industry users for brands and products, we will certainly be able to achieve a multiplier effect.
In fact, many industry users are well prepared. They also expect more companies to bring products that meet their actual needs. Henan has a design institute with more than 30 intelligent design personnel, but they frankly say that the security companies that are usually exposed are not many. To this end, they also set up a meeting room, looking forward to security companies to bring their unique products and technical information to them. Since users have long opened the door, security companies should be able to boldly seize the opportunity to understand the business processes of industry users and customize a stable and efficient security system for them.