Recently, the world's smart electric bed leader, the internationally renowned brand “Sophie Lierâ€, announced on the official website that its global sales volume has exceeded 2.2 million sets. In order to celebrate the milestones of this home industry, related products are offline and global time limit. The feedback activity is about to start.
According to reporters from the industry, as a global brand originating in the United States, Sophie has luxury, is popular, has excellent materials, and has scientific design... but she never emphasizes this because in Sophie’s opinion Comfortable, healthy and warm, this is what she expected when people think of her. It is this concept that makes its products bring people an unparalleled experience, and has established a good reputation and extensive influence in the market and consumers. In addition, another reason to help the brand achieve amazing results is that the company basically monopolizes the blue ocean of the home industry. The history of the home industry has been thousands of years, but the emergence of smart homes should still be in 1992. When Bill Gates’s smart mansion was completed, it began to enter the public’s field of vision, and Sophie’s visionary expansion into this field quickly expanded. The world's number one sales in the year made the competition brands basically no chance to re-enter. The offline and sales of Sophie's 2.2 millionth global product not only indicates that the company will enter a stage of rapid development in the future, but also demonstrate the strong vitality of the smart home industry.
"If it wasn't for Typhoon Fett, I would definitely be able to achieve this 7-day sales target: a single store of 680,000." Hangzhou Sophielier dealer Hu always said that in the typhoon and the heavy rain, 5 days of sales 370,000, the first result of the entire mall obviously can not make him satisfied, but at the same time he made a decisive decision to apply for cooperation with Sophie, and finally passed the audit to complete the renovation and shop before the National Day, thank you: "This product is very popular Welcome, although I have seen it in the United States and Australia, I did not expect Chinese consumers to accept it so quickly. The current concept of consumption is indeed different from before. I have a vintage in the home industry, and I really feel the consumption this time. The idea is ahead of me."
In the eyes of the industry, Sophie's global sales of the 2.2 millionth product production line is a necessity:
On the one hand, as a globally popular brand, Sophie Lier has been continuously updated and integrated into various stages of scientific and technological achievements to meet the needs of users, and the performance of the products is absolutely in line with market requirements;
As the first company to research, design and produce smart electric beds, Sophie has a strong technical advantage. According to the reporter's official website, Sophie Lier fully utilized the global industrial chain division of labor, designed in the United States, raw materials from all over the world, production and assembly mainly in Southeast Asia and mainland China. Its production base in China, Jiaxing Shufu Group, is a partner of the world's four major bed groups, such as Simmons, Shuda, Taipuer, and Sis, and the only complete production system in the industry.
On the other hand, the smart home life advocated by Sophie has gradually been accepted by consumers, and the market demand will surely increase.
In an interview with reporters, Sofitel Changzhou dealer Yuan said that Sophie Lier's design style is modern and simple, bright and generous, and can be easily integrated into the various layouts of the interior, making the living environment more comfortable and comfortable; powerful Advanced performance, incorporating the latest scientific and technological achievements, carefully designed according to ergonomic principles, can adjust the flexibility of the bed according to people's sleeping position, so that users can not only feel comfortable and comfortable sleeping environment during sleep, but also Being able to watch TV, play mobile phones, and microblogging in a non-sleep state is all very suitable for modern people's bed requirements, so the faint concern about product acceptance when they first entered Changzhou quickly disappeared and replaced. It is the plan to relocate to a shopping mall in the north of the city.
Observers believe that Sophie, as a global brand focusing on smart electric bed, is deeply rooted in the concept of health and safety. Its products cater to consumers' needs for healthy living and make up for the gap in the market. Selling the world is an inevitable trend. It can be expected that Sophie's global sales exceeded 2.2 million sets, not a peak, but a new starting point.
Source: GO Jiaju Furniture Network
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