Under the big policy of 10 million sets of this year and 36 million sets of affordable housing in the next three years, as the downstream industry of the real estate industry, the relocation of the home industry has become inevitable. Unlike commercial housing, as the government's affordable housing for the middle and low income groups, it is more targeted at the rigid demand in the market and the first home buyers, which is the main group of household consumption.
It should be said that the large-scale construction and occupancy of affordable housing will inevitably lead to a boom in the purchase of furniture. People always like the feeling of a new look - living in a new house, as long as conditions permit, are willing to buy new furniture, creating a new atmosphere. For the upcoming boom in furniture purchase, home furnishing companies should develop corresponding production and sales plans, use more affordable and cost-effective products to impress consumers and bring them a better home living environment.
The young people who buy social housing are mainly the post-80s working-class people. For the post-80s working class with strong brand awareness, the brand's loudness determines the popularity of the brand in the social housing market. There are many brands in the domestic home furnishing industry, but there is a lack of big names that are loud, how to shape the brand, and a share in the social housing market will trigger a new round of brand war in the furniture industry, and those weak companies will compete in this competition. Faced with elimination. It is especially important for companies to break through in the situation of advertising, and expanding marketing channels has become an important way. In the era when online shopping and group buying gradually spread at the speed of light, the way of household consumption is also quietly changing. In the context of the opening of home online shopping malls, enterprises are also looking forward to the future and have entered the online home shopping mall.
It should be said that the large-scale construction and occupancy of affordable housing will inevitably lead to a boom in the purchase of furniture. People always like the feeling of a new look - living in a new house, as long as conditions permit, are willing to buy new furniture, creating a new atmosphere. For the upcoming boom in furniture purchase, home furnishing companies should develop corresponding production and sales plans, use more affordable and cost-effective products to impress consumers and bring them a better home living environment.
The young people who buy social housing are mainly the post-80s working-class people. For the post-80s working class with strong brand awareness, the brand's loudness determines the popularity of the brand in the social housing market. There are many brands in the domestic home furnishing industry, but there is a lack of big names that are loud, how to shape the brand, and a share in the social housing market will trigger a new round of brand war in the furniture industry, and those weak companies will compete in this competition. Faced with elimination. It is especially important for companies to break through in the situation of advertising, and expanding marketing channels has become an important way. In the era when online shopping and group buying gradually spread at the speed of light, the way of household consumption is also quietly changing. In the context of the opening of home online shopping malls, enterprises are also looking forward to the future and have entered the online home shopping mall.
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