I am very happy to participate in today's meeting, in order to let everyone have a more comprehensive understanding of our home furnishing industry, and for the improvement of our upstream and downstream industrial chains, so I will give you a brief introduction to some basic conditions of our home furnishing industry. . For your reference when researching development strategies. My topic is the current situation of the home furnishing industry and a future development trend. The first one to talk about the operation of our entire industry last year. It should be said that 2009 was a very extraordinary year. Due to the impact of the financial crisis, it can be said that it is also the most difficult year for the entire industry. Under the guidance of a series of policies to expand domestic demand and adjust the structure, with the joint efforts of our entire industry, we have overcome all kinds of difficulties, production has stabilized and rebounded, and it has grown steadily. The structural adjustment has achieved initial results, the economic benefits have improved significantly, and the first production has grown steadily The domestic market has further expanded. According to the statistics of the China Household Information Center, in 2009 more than 5,000 regulated enterprises nationwide, which was within the scope of the National Bureau of Statistics. Their total production industry output value was 340.9 billion yuan, an increase of 13.5% year-on-year. The total output value is about 730 billion yuan. It may be more than this number. However, the output of our regulated enterprises last year was 608.14 million pieces, a year-on-year increase of 48.8%, but this statistic is different every day, but it reflects a trend. Overall, our price is slightly Fell a bit. The second point is that our exports last year have been negative for 11 consecutive months, and have turned positive since December. According to our customs statistics last year, we exported 25.956 billion US dollars of furniture, which is 26 billion US dollars, a year-on-year decrease of 6%, but the industry with us and the country fell by 16% and many international countries have decreased by 10-20%. See, we are better. The largest items in our exports are seats and parts. This exported 10.4 billion U.S. dollars, down 19%. The export of wooden furniture was 7.188 billion U.S. dollars, a slight increase, an increase of 11.1%. Wooden furniture has fallen more because of previous years. Therefore, there has been an increase in 2009, as well as the adjustment of our wood furniture export tax rebate policy. The export of basic furniture was 3.13 billion US dollars, a decrease of 33.3%. These are the three major export products. In terms of imports, the annual import of furniture by the Customs was 1.3 billion US dollars, an increase of 6.2% year-on-year. The third is that export enterprises are more difficult, and brands are generally better. From the perspective of regulatory companies, brand-based enterprises with domestic sales mainly have better development momentum. Export-oriented enterprises, especially those exporting to Europe and the United States, have more difficulties. Some individual declines are relatively large. Non-brand SMEs It was difficult to promote, and a batch was dropped last year, but the amount was not very large. Fourth, from the perspective of the provinces and cities, the development is not balanced. We in Zhejiang, Shandong, Hebei, Beijing, and Sichuan are developing relatively fast, and the development of private enterprises in Guangdong is also relatively fast. In addition, the speed of our industrial transfer is obviously accelerated. Because after reading the report, our fastest growing regions, one is that Henan, Jiangxi, and Anhui exports have more than doubled. From Guangdong to these places. There are still many problems in the Northeast that are not developing very fast, and the development from the solid wood as the main body is not fast. The development in other places is also relatively slow, with the exception of Sichuan. The fifth adjustment structure promoted transformation, and the economic benefits improved significantly. In the face of the financial crisis, our companies have continuously adjusted their structure, increased quality, improved varieties, and promoted the provincial level of the industry. In addition, companies have strengthened management, reduced costs, and our raw materials have declined, so corporate benefits have improved significantly. According to China News Information, according to the statistics of the National Bureau of Statistics, from January to November, this company is not the same as our statistics. The main business income of the above-mentioned furniture companies increased by 11.7%, but the total profit increased by 28.9%, indicating that our furniture company's profit last year was the best year. Despite the financial crisis, many companies are happy, especially Zhejiang companies, which have grown by an average of 62.7%. Several large companies say that profits have doubled. Therefore, we regulated the enterprise, and the overall benefit last year was relatively good. At present, there are still some problems. The main problems are product quality, unevenness, insufficient high-end products, and excessive production capacity of middle and low products. Competition is fierce, but blind development. Many places regard home as a key pillar industry. Of course, this is good. However, there have also been repeated constructions, which are now too fast and the symptoms are intense. The third is the difficulty in recruiting workers. The fourth is that the international situation is unclear and exports are still more difficult. Fourth, on the whole, management is relatively extensive, and labor productivity is still relatively low. Last year was also a year of prosperity. This year is the last year of the implementation of the "Eleventh Five-Year Plan". Do this year's work well and deal more with financial The crisis has laid a good foundation for the "Twelfth Five-Year Plan", and we have to learn and implement the six basic tasks well. However, from the statistical data, this year has a good start, and exports have increased by 26% year-on-year. There is a lot of decline in the first and second quarters. Another thing is that many goods in the international market are almost sold now, and there are a lot of replenishment in it, so our first quarter started well. But at the same time, we saw that the situation at home and abroad this year is also the most complicated year. I think that our costs are increasing, the difficulty of recruiting workers and the cost are increasing, and we are also facing great pressure, especially the increase in raw material prices, and the uncertainty of exchange rates. But I think that according to the central government's deployment, the Central Economic Work Conference also made it very specific. We should say that our companies are relatively mature this year. With the support of governments at all levels, we will definitely stand at a new starting point The overall situation this year will be better than last year. But our profits may not be as high as last year, and everyone should be fully prepared.
Thirdly, regarding the development trend, I think our industry is an evergreen industry. This is led by our academician Zhang. In the past few years, we brought five academicians from the Academy of Engineering and experts and professors to diagnose our industry. I have set aside a position for our industry. I say it is an evergreen industry. Today, I have a good exchange with forestry. I think that from the perspective of circular economy, from the perspective of perspective, our furniture industry also uses forest products and forestry. An industry with a lot of resources. With the development of our forest products, I think our furniture is a sustainable industry. This is what the academician told us. It is a sustainable industry. At the same time, we are also a rich industry. Everyone sees that every area where we have a furniture industry is very lively, including our meeting, as long as it is a furniture meeting, it is a crowd of people. This is decided by a small and medium-sized industry, and everyone is willing to come together Explore and discuss your own development direction. From the perspective of development prospects, I think our industry should be said to be a highly marketized industry. It is also an industry of people's livelihood, so with the development of the national economy and the improvement of people's living standards, I think our industry, the evergreen industry by academicians, is very appropriate.
First of all, let ’s see that our country is still in the middle stage of industrialization. Our urbanization rate is still low. In the previous year, our urbanization rate in Shanghai was 45%, which was about 1 percentage point per year. We are only about 47% now. At this level, we still have 20 years to go. I think these 20 years are the 20 years of continuous and steady development of our Chinese furniture industry. It is also a golden development of our furniture industry for 20 years. If we focused on quantity expansion in the past two decades, now we focus on quality improvement in the past 20 years. Speaking of environmental protection, I think we have to adapt to this form. In these 20 years, everyone seizes the golden opportunity period. These 20 years should be our best 20 years. Because we are moving forward at a speed of 8% in the national economy, and we need a lot of furniture. If it is 8%, I think our growth rate will be about 15%. Keeping this speed can coordinate, plus the promotion of urbanization , I come to Chengdu every year, but every year the house is built a lot, I think this is the case everywhere, so high-speed development has such real estate development, although the real estate has ups and downs, but from a macro perspective of 20 years, I think These 20 years have been the best time for us to develop our furniture. There are still many uncertain factors, and there are a lot of exchange rate problems, but I think we will not succumb to the pressure of the United States, we will steadily promote the exchange rate changes, and will also give our industry a chance to develop. However, from the perspective of the international market, because this year's exhibitions are relatively hot, the Guangzhou exhibition is also over, there are more guests, more orders, and the Shanghai exhibition has also begun. In terms of export, I think that our high-quality and cheap Chinese furniture will still Welcomed by the people of the world, although some industries have been transferred abroad, but the main piece, our complete industrial chain, low-cost manufacturing, and high-quality furniture are still favored by customers, but we cannot be like Our average growth rate of 30.4% in the past two decades, but I think exports will continue to grow steadily, but the increase will not be very large. This is my view of the entire future development. Another one of our future development trends, our industry may continue to move northward to the Midwest. Yesterday I saw Chongzhou ’s enterprises. Many foreign companies like the eastern and southern enterprises have moved here. The factory is already expanding and moving to the east. Transfer, the trend is also strengthening, so our industry will have a transfer process, there will be a transfer in Henan, Hubei, Jiangxi, Anhui and other regions. This also makes our overall industrial layout more regionally reasonable. This is some of our views on the development trend.
In addition, I make a few suggestions.
First, we should have a good research strategy and study our development strategy in accordance with the requirements of the scientific development concept. This year governments and competent departments at all levels are working hard to formulate the "Twelfth Five-Year" plan. I think every one of us is thinking about ourselves How to develop, I think our big companies and brand companies should be bigger and stronger, because we have more brand companies now, but there are not really many companies with strong comprehensive strength, and they are still developing. I think that after five to ten years, a group of our brand enterprises will further develop, and our small and medium-sized enterprises should be specialized. I believe that the majority of small and medium-sized enterprises should cooperate well with large enterprises. Large enterprises can also merge and reorganize these enterprises, and can also form strategic cooperation alliances with large brand enterprises. In addition, many of our export enterprises are still in transition. Going both at home and abroad, it also attaches great importance to the international market. At the same time, I think that brand building should be strengthened.
The second is to strengthen scientific and technological work, strengthen product design and development, increase the variety of colors, and promote industrial upgrading. It should be said that furniture is now rich and colorful, but we do n’t have many high-tech things. In addition, how can our furniture varieties meet different people ’s needs? Demand, the research field should be said to be very broad. For example, there are still many children's furniture, and there are no furniture for the elderly. Some people have begun to study, but they have not yet come out. The people's lives are rich and colorful. We must also specialize in furniture. So we also have to study and expand the field, including how many beds, we have studied a lot, but the technology content is still not much, and there is still a clear gap with foreign countries, the change is fast, but it is not enough, so this year I think everyone has formulated their own The development plan is also very important.
The third point I think is to strengthen the construction of characteristic regions and industrial clusters, improve our industrial chain, and strengthen specialized production and cooperation. Our special area is very unique, because I saw our Chengdu furniture, there are several unique places, one is Chengdu and two places are also very unique. I think that relying on this characteristic area, how to improve the industrial chain, the important topic of our meeting today is how to better connect the upstream and downstream of the industrial chain, and how to better connect the furniture industry with the development trend of plate, How do sapwood companies connect with the development trend of furniture, better serve our industry, improve our upstream industry chain, and of course introduce foreign advanced vision machinery to our industry, we continue to introduce now, I read The equipment of all our friends is currently the world's most advanced sheet furniture production equipment for China. I will not go into details when you visit tomorrow. I think we will take us as the basis of characteristic regions and improve the industrial chain. In addition, professional production cooperation may not necessarily produce everything like Quanyou and Mingzhu. It is also very good to provide them with supporting facilities. It is not necessarily the case. Anyway. A region should be featured. Third, we must give play to the role of the exhibition and do a good job in the positioning of the exhibition. It should be said that the positioning of several large-scale international exhibitions is relatively clear. The main focus is on exports. The barometer in Guangdong is better, and the domestic sales in Dongguan are better. Shenzhen Fashion design, but our inland exhibitions include exhibitions in Chengdu that are mainly for domestic sales, as well as some small exhibitions, medium-sized exhibitions, and the combination of size, inside and outside. But our company should make good use of different exhibitions to promote itself according to its own positioning.
The last one, I think our sales model, our furniture sales model should be innovative, we are now based on the furniture city sales model, this is still the main channel, currently the main channel, but I also hope that in the future development stage everyone has Innovated, because this model has a bit, but there is also a problem. I hope that our sales companies actively explore new models, including online sales of independent stores, and cluster sales models must also be discussed, but I want to affirm our "four "Grand Capital", the furniture service in the new countryside has made great progress, especially the "Five Capitals" and other "Four Capitals" furniture-oriented rural service model. In the future construction of rural well-off, small towns In the process of building and meeting the needs of ordinary families, I think that our service to the countryside, although it is to serve the countryside, this activity must continue, this is also the policy given by the central government, even if the central government does not give us the policy, this Since the activity was launched for more than a year, it has also achieved good results, and we are also actively discussing Contribution. Relevant situation and my opinion will give you an introduction. Not necessarily accurate, just for your reference. Thank you.
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