In the mature stage of development of the flooring industry, due to the regulation of real estate and the intensified competition in the industry, the flooring market has continued to be “low-key†for a long time. Although there are no major crackdowns on the whole, the major floor companies are also secretly competing and are limited. Under the market scale, one after another has seized each other's territory has become the norm of competition.
In view of this situation, many people in the industry have stated that, in fact, China's floorboard market is still promising. In the third and fourth tier cities and rural areas, the floorboard market is still in a blank period, which is a great advantage for floor companies. However, due to the tightening of real estate policies, the overall transaction volume of real estate tends to decline steadily. This has caused many floor companies to start worrying and they dare not risk large-scale development of new markets.
In fact, this kind of worry is not unreasonable. Although the real estate control policies in recent years have become more and more tight, but the housing prices have not dropped, and in the case of unclear prospects, there are no fewer buyers who choose to keep their money. Coupled with the continued rise in housing prices, the savings rate of the residents in our country has dropped drastically. One of the most realistic manifestations is that most people do not have much money when they complete the house down payment when the home inspection is completed. The house is undergoing renovations. In order to be able to enter a new house as soon as possible, they will choose to exercise caution in the renovation of the house. Some high-priced products are often not welcomed by them.
Therefore, in the process of urbanization, everyone knows that the "just-needed" floor market exists, but nobody can predict when this "just-in-time" will be released. In order to break through the current situation, floor companies must understand the consumer's actual consumer psychology, and may wish to adjust the prices appropriately while insisting on the quality of the products, or jointly with their peers to avoid a fierce price war. Only through the effective use of competition and cooperation can we tide over the difficulties.
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