From September 16th to 18th, the 8th China (Shengfang) Metal Glass Furniture Purchasing Conference was held in Shengzhou International Furniture Expo City, Hebei Bazhou. The theme of this year's procurement meeting is to "advance with the times and create brilliance", enrich the channel marketing form of the industry, deepen the regional industry "integration of trade and trade" strategy, and determine the development of "going out, introducing" The model provides a reference for the Chinese furniture industry, which is still continuing in the “cold winterâ€, to find a new way out for self-help.
Marketing: Channel "blasting marketing" gathers Wanshang
According to statistics, this year's procurement meeting brought together more than 1,300 furniture manufacturers and material manufacturers, more than 1,000 foreign buyers, more than 8,000 domestic distributors and tens of thousands of visitors to witness the unprecedented grand occasion of the event. Its scale is unprecedented, buyers cover all regions of the country as well as overseas regions such as Europe, America, Southeast Asia, etc. Exhibitors are involved in the leading furniture manufacturers and material manufacturers in the production bases of the province. The audience (consumers) come from 39 villages and villages in Shengfang Town. All cities and counties as well as surrounding areas such as Tianjin and Beijing.
Chen Xin, the executive director of Fang Shengfang International Furniture Expo City, said that this year's procurement will carry out “blasting marketing†from the following five aspects.
Buyer invitation and organization
Inviting and organizing overseas marketing and buyers, mainly relying on establishing long-term strategic cooperation relationship with national associations and chambers of commerce for bilateral cooperation; for domestic market buyers to invite and organize: First, promote and promote in the national mainstream media, and at the same time, by region Divided into the industry DM magazine to carry out activities; Secondly, cooperate with local associations and chambers of commerce to sign up for the event in groups; once again, the surrounding areas and key areas will be specially invited to directly invite and organize buyers.
Cost support
Invest huge sums of money, provide free accommodation and accommodation for all purchasers who sign up for the procurement meeting, and reimbursement of round-trip travel expenses on site.
Traffic support
To provide buyers with better transportation and convenient conditions, the free bus route was opened from Beijing Airport, Beijing Railway Station, Tianjin Airport, Tianjin Railway Station, Langfang Railway Station and other places to the procurement meeting. In addition, direct long-distance bus routes have been opened for 11 cities in Hebei Province, as well as key areas in Shanxi and Northeast China, key areas in Shandong, and key areas in Henan.
Promotional sales
During the procurement meeting, the organizer specially opened a special retail sales promotion, and the price concessions were unprecedented.
New product debut
Shengfang is regarded as one of the six major furniture manufacturing bases in the country. Its annual output value is about 21 billion yuan. The production and sales volume accounts for 70% of the total similar furniture in the country. The procurement will be regarded as the industry standard, focusing on global metal glass furniture. The eye of the buyer.
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