In 2000, Wang Liquan, who had just passed the year, saw the real estate market in Fushun. He believed that the furniture market would also prosper, so he began to represent furniture. Success in good times is easier than imagined. Wang Liquan was the first agent of a furniture brand in Zhejiang . Although there was only one counter of more than 300 square meters, he ordered two or three items from the factory every month. Even he could not believe that money earned so fast! At the beginning of the venture, Wang Liquan attributed his success to the policies of that era and the booming real estate. Over time, the policy has undergone great changes, not to mention the dealers who have just entered the market, and even the industry predecessors like him feel that the scenery is no longer.
Grasp the pulse of the market
The people of the Northeast are enthusiastic and bold, bold and heartless. Wang Liquan quickly earned the first pot of gold in his life. In the second year, Wang Liquan, who was in high spirits, began to expand its business and added two brands. Since then, it has become unmanageable and expanded step by step until it registered a self-owned brand furniture company in Fushun Red Star Meikailong and Yumin Decoration. The city has thousands of square meters of Fushun famous brand European and American home shopping malls, distribution of Ka Fanta, red, I love my family and more than 10 furniture brands. People's success is big or small, and Wang Liquan feels that he is only working harder than some people. He believes that people play a key role in the business field, but the quality of business is entirely about people who do business. In addition to being honest with others, we always grasp the trend of policies and markets, and firmly grasp the pulse of the market. When the global financial turmoil spread to the Chinese property market, many people around Wang Liquan chose to downsize or even withdraw from the market. Wang Liquan changed the European and American styles he had operated before, and saw the Chinese-style mahogany furniture with strong practical value and added value. Not only did he not feel confused, but he boldly introduced the “Year of Red†brand. For a long time, mahogany furniture has been favored by people because of its exquisite and elegant style and profound cultural heritage. It is only because some businessmen blindly hype that many consumers are afraid of mahogany furniture . Time once again tested his vision, and when others were disheartened, he was "greedy" once again.
Up to now, Wang Liquan still does not change the original intention of mahogany furniture. He believes that mahogany furniture is not only household items, but also with handicrafts and jewelry colors. Its elegant painters, exquisite carvings, artistic and design have become the inevitable inspiration of mahogany furniture. trend. Wang Liquan is even more convinced that despite the chaotic market style and hot spots, the products are constantly being updated, but the traditional Chinese furniture will surely be the home of choice for the Chinese.
Reverse thinking
Among the more than ten brands distributed by Wang Liquan, it covers a series of European and American classical styles, European and American pastoral styles, children's furniture, and Chinese mahogany furniture. After years of operating furniture, Wang Liquan has his own unique experience in selecting products. He believes that no matter what products, first of all, it must be combined with the actual situation of the local market. For beginners, it is necessary to have a deeper understanding of the local furniture market, reverse thinking, and unique insights, so that it is possible to get out of the first step of success. Reverse thinking is from the perspective of consumers; it is a glance that by looking at the local market and thinking about what kind of products customers need, there are not many such products on the market, so that such products have greater Market potential. Despite certain risks, doing products that others have not done can often attract more consumers' attention and avoid competition from similar products.
If it is the first-time furniture distributor, Wang Liquan suggested that it should first join some brand furniture that has enjoyed good reputation in the market. The quality of such products is generally good, and there is a certain brand awareness. Consumers are generally more assured. The bad thing is that these products are similar in design style and craftsmanship, not novel enough to meet the modern people's pursuit of noble, fashionable and individualistic life concepts, and are prone to irrational price wars. Therefore, no matter what kind of products the dealers operate, they must combine their own economic conditions, and they must treat themselves as consumers to test all aspects of the products.
Honesty, be practical
Wang Liquan, who looks rough, likes to travel with his family after he is busy, and gives his business to more than a dozen sales people. He said that life is not a race, but a trip. The game cares about the end result, and the trip is to appreciate the scenery along the way. A person who deals with furniture almost every day cherishes the family's love.
Wang Liquan is a devout guardian of integrity. After distributing the furniture brand for more than ten years, he never fakes and deceives customers, never sells his dog meat. Wang Liquan said that if you want to say that he has any secret recipe for success, it is to be honest and to do things in a down-to-earth manner. Treating with sincerity is his creed. He is an honest businessman in the eyes of the customer. He is an approachable brother in the staff's heart. Occasionally, I will meet unreasonable customers. Wang Liquan will stand in the position of the customer. After the position change, the problem will be solved and the customer will be more satisfied. Someone asked Wang Liquan, and now there are popular training and incentives for shopping guides. Why don’t you let your employees go to the training? He smiled and said that some training may be really effective, but give each employee the freedom to play, everyone Do your best, be down-to-earth, encourage each other, and be no less inferior to the training.
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